qbeats’ analytic tools are founded upon transparency for all transactions—providing key data that allows our partners to make intelligent strategic and tactical decisions. The initial set of qbeats analytic tools is directed toward our publisher partners, with reports for distributor and sponsor partners to come.
Our analytics offers a granular view of the performance of your content. User viewership and purchase feedback can be easily accessed and filtered by date/time range, category and topic, platform, geography, and keyword down to the single-story level.
qbeats gives you direct data on the type of content that is attracting users – providing insight into the content mix that will maximize your subscription conversion rate. Our partners can see in vivid detail the precise stories that are drawing users across the threshold and whether that content is paid by time (ad views) or cash – providing clear insight into content that will anchor subscriptions.
Because all readers must pay for content with either cash or with their time, your insights into reader consumption patterns are no longer muddied by users who only consume what they can for free and then move on. There is no such thing as a “free” user: only those who choose to pay via cash and those who choose to pay via time. In short, our partners have direct, unfettered access to data describing the types of content users are most willing to pay cash for.