News & events

Truth is the first casualty of politics in the digital age

By Greg Joslyn – Head of Content “A lie will go ‘round the world while truth is pulling its boots on.” Consider that this quote was published in 1859. The Pony Express connecting the Eastern U.S. to California was just starting up and it would be another five years before the first trans-Atlantic telegraph cable … Continue reading "Truth is the first casualty of politics in the digital age"

‘Powering through’ is not the answer to ad blockers

If you watched the Olympic volleyball players in Rio last week, you probably noticed something interesting about how they set each other up for those fierce overhead “kill shots.” Rather than setting the ball to the tall guys up close to the net (an adequate strategy for most Sunday pick-up games at the beach) the … Continue reading "‘Powering through’ is not the answer to ad blockers"

Don’t knock that wall down – Just open a window

Our research at qbeats suggests that there may be a constructive middle ground between tearing down the wall entirely and building one that takes huge effort and commitment to scale: Give visitors a window to peek through. Give people access to your great content and they will come back for more—and they’ll bring their wallets with them.

Truth is the first casualty of politics in the digital age

By Greg Joslyn – Head of Content “A lie will go ‘round the world while truth is pulling its boots on.” Consider that this quote was published in 1859. The Pony Express connecting the Eastern U.S. to California was just starting up and it would be another five years before the first trans-Atlantic telegraph cable … Continue reading "Truth is the first casualty of politics in the digital age"

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‘Powering through’ is not the answer to ad blockers

If you watched the Olympic volleyball players in Rio last week, you probably noticed something interesting about how they set each other up for those fierce overhead “kill shots.” Rather than setting the ball to the tall guys up close to the net (an adequate strategy for most Sunday pick-up games at the beach) the … Continue reading "‘Powering through’ is not the answer to ad blockers"

READ MORE
Editorial

Don’t knock that wall down – Just open a window

Our research at qbeats suggests that there may be a constructive middle ground between tearing down the wall entirely and building one that takes huge effort and commitment to scale: Give visitors a window to peek through. Give people access to your great content and they will come back for more—and they’ll bring their wallets with them.

READ MORE
Editorial

How to get consumers to eat the fresh content they crave

The promising news for publishers is that they can optimize their revenue models by providing a flexible platform for consuming premium content with ad views or a’ la carte purchase. The net benefit for publishers is they can now feed subscription models while consumer trial is being subsidized through alternative monetization solutions.

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EVENTSNews

BattleFin enlists qbeats to give emerging managers an edge

The leading edge technology and asset management firm is partnering with a tech innovator to bring premium research & analysis to emerging managers.

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Editorial

A Dynamic Approach to Valuing Online Content

We are on the precipice of a revolution—a content revolution. Now more than ever, we are close to a world where the fair market value of information can be unlocked and put at the forefront, a world where freedom reigns and consumers can access the quality content they want, when they want it.

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