At qbeats, we realize that letting users sample content is one of the best ways to drive conversion to subscription. Friction is the biggest barrier to consumer trial. That’s why we created PayWindows, an optional component that helps our partners provide a frictionless environment for consumers to sample content on a single-story basis.
qbeats created the concept of PayWindows based on four core observations from our research into Consumer Behavioral Science:
PayWindows provide consumers with all the visual cues they need to make a content sampling or purchase decision. PayWindows clearly present consumers with the current price of the content, should they wish to pay with cash via a qbeats content wallet, as well as the option to pay with time by watching a sponsored ad.
Clicking on the Ad-free payment side of the PayWindow for the first time will direct consumers to establish an account and qbeats Content Wallet. The Content Wallet can be used across sites, giving the consumer the ability to manage all content purchases from one wallet, thus reducing friction. qbeats can also help you establish a site-specific wallet or trial approach, should you prefer.
READwards is qbeats’ loyalty program where user earns credits by purchasing content from any of qbeats’ partners. The credits can be redeemed, shared and gifted by all participants and can be used to purchase unbundled content or subscriptions.
When consumers click on the sponsored side of the PayWindow, they are choosing to pay for content with their time by viewing a sponsored message. This option not only benefits consumers who do not wish to pay for content with cash, it frames the advertisers as sponsors of value, positively impacting brand sentiment.
The qbeats PayWindow gives you the option to help ease consumers into transactional content purchases in a way and at a pace that works for them. As consumers engage with more and more of your content, the next step in their journey is a subscription – now with a clear sense of the value they will receive.